Inbound marketing is exploding in popularity. Inbound abandons the archaic practice of interrupting (or bludgeoning) prospects with ill-placed, product-centric messages. Its aim is to grow your business organically by producing quality content that provides value to your customers.

Here are 51 statistics that show why inbound marketing is where it’s at.

What customers (including B2B buyers) do online

B2B customers conduct 12 searches on average before checking a specific brand's website Click To Tweet (source

15% of Google searches have never been searched for before Click To Tweet (source)

Visitors to your homepage give your message 10 seconds to make a connection before they move on Click To Tweet (source)

23% of all time spent online is spent on social media sites Click To Tweet (source)

75% of users never scroll past the first page of search results Click To Tweet (source)

83% of online tech buyers found their vendor via Google search Click To Tweet (source)

80% of people ignore Google-sponsored ads Click To Tweet (source)

84% of audiences age 25 to 34 have left a favorite website due to intrusive advertising Click To Tweet (source)

Online buyers go through 57% of the buying cycle before talking to anyone in sales Click To Tweet (source)


Why the future of marketing is inbound

Properly executed inbound marketing is 10x more effective for lead conversion than outbound Click To Tweet (source)

Inbound marketing tactics generate 54% more leads than traditional paid marketing methods Click To Tweet (source)

Inbound leads cost 61% less than outbound leads Click To Tweet (source)

Inbound marketing can double the average website conversion rate from 6% to 12% Click To Tweet (source)

32% of OUTBOUND organizations agree that paid advertising is a waste of time! Click To Tweet (source)

Websites with 51-100 pages generate 48% more traffic than websites with 1-50 pages Click To Tweet (source)

The average cost per lead drops 80% after 5 months of consistent inbound marketing Click To Tweet (source)


The role of content

88% of B2B companies use content marketing Click To Tweet (source)

Content marketing costs 62% less than traditional marketing and triples the leads Click To Tweet (source)

Customers spend 53% of their time online engaging with content Click To Tweet (source)

73% of customers get frustrated when content appears that has nothing to do with their interests Click To Tweet (source)

80% of business decision-makers prefer to get company info in a series of articles versus an ad Click To Tweet (source)

80% of people identify themselves as blog readers Click To Tweet (source)

B2B companies that blog 1-2x/month generate up to 70% more leads than those that don’t blog Click To Tweet (source)

Companies that blog typically receive 97% more inbound links and generate 67% more leads/month Click To Tweet (source)

79% of companies that have a blog report a positive ROI for inbound marketing Click To Tweet (source)

Articles with images get 94% more views than those without an image Click To Tweet (source)

Companies see 55% more leads when increasing the number of landing pages from 10 to 15 Click To Tweet (source)

61% of B2B marketers say webinars are an effective marketing tactic Click To Tweet (source)

65% of B2B marketers say case studies are an effective marketing tactic Click To Tweet (source)

By 2017, video marketing will dominate nearly 70% of consumer website traffic Click To Tweet (source)

73% of B2B marketers already use video as a content marketing tactic Click To Tweet (source)

Content creation and management now claim the second largest share of digital marketing budgets Click To Tweet (source)

The most effective B2B marketers allocate 42% of their budgets to content Click To Tweet (source)

68% of businesses still rate their content marketing as basic or inconsistent Click To Tweet (source)

71% of businesses are creating more content, but only 12% feel they have an optimized strategy Click To Tweet (source)


Distribution channels: Social media and email

73% of marketers believe that email is core to their business Click To Tweet (source)

Relevant emails drive 18 times more revenue than broadcast emails Click To Tweet (source)

Email has the highest digital marketing ROI, but only 8% of companies have an email team Click To Tweet (source)

84% of B2B marketers use social media in some form Click To Tweet (source)

78% of companies have dedicated social media teams Click To Tweet (source)

91% of B2B marketers use LinkedIn, followed by Twitter (85%) and Facebook (81%) Click To Tweet (source)

62% of B2B marketers say LinkedIn is effective, 50% for Twitter, 30% for Facebook Click To Tweet (source)


And finally…marketing automation

59% of B2B Fortune 500 companies use marketing automation Click To Tweet (source)

79% of CMOs at top companies say increased revenue is the top reason to use marketing automation Click To Tweet (source)

Nurtured leads make 47% more purchases than non-nurtured leads Click To Tweet (source)

Companies that automate lead nurturing see 10% more revenue and 451% more qualified leads Click To Tweet (source)

By 2020, customers will manage 85% of their relationship without talking to a human Click To Tweet (source)

B2B marketers who use marketing automation increase their sales-pipeline contribution by 10% Click To Tweet (source)

Marketers using automation software generate 2x the leads of those using blast email software Click To Tweet (source)

Companies that use marketing automation see 53% higher conversion rates than non-users Click To Tweet (source)

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